About dunnhumby Malaysia
dunnhumby was established in Malaysia in 2008 to help put the customer at the heart of Tesco’s business decisions — and those of its suppliers. Together, we develop insights based on the shopping behaviour of over 2.5 million people every week. dunnhumby Malaysia enables the companies with which we work, including Nestlé, Unilever and P&G, to use this insight to deliver a better shopping experience and more relevant marketing to their customers.
The dunnhumby Malaysia team has a wealth of international experience ensuring that ranging, pricing, promotions and other key retail decisions meet customers’ wants, needs and desires. Customers repay that loyalty with their own, buying one more product, one more time - or put simply - growing clients’ brand value.
dunnhumby Malaysia, based in Mont Kiara, Kuala Lumpur, is currently working with a continuously growing client base of over 30 prestigious companies across a large number of categories.
Year established: 2008
Country Head: Ben Smith
Number of dunnhumbians: <15